Reuben Singh
A Message from the CEO of Isher Capital & Our Portfolio Companies
“As CEO of Isher Capital and our portfolio companies, I lead a group that today includes 37 businesses, employs close to 5,000 people, and remains fully privately owned. We operate without external investors, relying on our own capital and a long-standing belief in backing what we build.
The past year has been an important period of growth for the group. Over the last 12 months, we’ve continued to expand steadily, including the acquisition of new outsourcing businesses and the broadening of our operational capabilities. Alongside this, we’ve strengthened our position within the UK CX and PX landscape.
Much of this progress comes down to the people across the group. I’m grateful to our leadership teams and colleagues in every business for the consistency, commitment, and care they bring to their work every single day.
Looking ahead, our focus remains on building scale thoughtfully – growing internationally while continuing to deliver high-quality services for our UK-based clients. Growth, for us, is as much about discipline and delivery as it is ambition.
Through Adhki.ai, we’re also exploring how technology can support our teams – enhancing decision-making and efficiency, while keeping human understanding at the centre of the experience, particularly in healthcare, urgent response, and critical infrastructure.
I’ve always believed that business extends beyond numbers alone. It’s about building organisations that last, supporting meaningful employment, and reinvesting in people and ideas over time.
As we move through 2026, I’m appreciative of how far the group has come – and focused on continuing the work ahead.”
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About Reuben Singh
Reuben Singh’s entrepreneurial journey is a testament to his unwavering commitment to innovation and excellence. Born and raised in the UK, Reuben has launched over 30 businesses and been involved in more than 50 ventures worldwide, with a primary focus on the UK market. His deep connection to his home country has shaped his approach to business, emphasizing growth and success within the UK.
As the Group CEO of iCXperience, Reuben leads the UK’s largest privately-owned customer experience outsourcing services provider. Under his leadership, iCXperience has managed over 1.5 billion customer service interactions, delivering world-class solutions across various channels and industries. Reuben’s vision for iCXperience centers on investing in exceptional talent to achieve outstanding customer experiences and brand protection for clients.
In addition to his role at iCXperience, Reuben is the Founder of Isher Capital, a family office with assets under management of £500 million. His extensive experience in the CX tech and BPO sector, spanning over 24 years, has seen him create, acquire, and operate successful outsourcing companies in the UK and the USA. These companies specialize in sectors such as e-commerce, health, facilities management, financial services, and legal.
Reuben’s hands-on approach extends to all the businesses he is involved in, including those supported by Isher Capital. His strategic direction and operational expertise ensure that these ventures provide agile, scalable, and innovative customer service solutions, adding value and efficiency to service-driven businesses.
Beyond his business ventures, Reuben is also the driving force behind The Reuben Singh Scholarship, dedicated to supporting young entrepreneurs’ academic and business ambitions, and the Reuben Singh Trust, which focuses on charitable causes important to the Singh family.
Reuben Singh’s legacy is characterized by his relentless pursuit of excellence, his commitment to honesty, transparency, and integrity, and his profound impact on the entrepreneurial community in the UK and beyond.
The Reuben Singh Ethos
As the founder of numerous successful businesses, Reuben Singh possesses a profound understanding of the ethos and mindset essential for entrepreneurial success. His extensive experience spanning over three decades has equipped him with unique insights into the intricacies of business, making him a distinguished figure in the entrepreneurial community.
A steadfast supporter of UK small businesses and entrepreneurs, Reuben is passionate about instilling this ethos in others. He is dedicated to helping aspiring businesspeople cultivate the same drive and commitment that have been the cornerstones of his own success. Central to Reuben’s ethos is the belief in being transparent yet relentless in the pursuit of making things better.
A capitalist by profession and a socialist at heart, Reuben champions the idea of helping others through socialism achieved via capitalism. He actively shares motivational tips and business insights across his network, encouraging a balance between personal success and communal support.
Reuben warmly invites those interested in entrepreneurship to connect with him on social media, where he regularly offers valuable advice, inspiration, and encouragement. Through these platforms, Reuben continues to inspire the next generation of entrepreneurs, fostering a community of driven and committed individuals poised for success.
The Reuben Singh Ethos
As the founder of a number of successful businesses, Reuben understand the ethos and mind set of a successful businessman more than most.
As a consistent supporter of UK small businesses and entrepreneurs, Reuben is keen to instill this ethos in others, and help them attain the same drive and commitment that has fueled his success over the past 20 years in business.
Reuben actively shares motivational tips across his network and welcomes anyone interested in entrepreneurship to join him on social media for regular insights, advice and motivation.
Isher Capital supports small businesses and entrepreneurs with investment, capital, and years of industry expertise.